A digital identity is the visual layer of how a business shows up in the places its customers actually encounter it. LinkedIn profile, Instagram grid, email signature, presentation template, Notion page, newsletter header. These are the surfaces that most clients will see long before they visit your website, and they are the surfaces that most businesses treat as an afterthought.
Digital identity projects produce a coherent visual system for all of these surfaces. The work is connected to your core brand identity if one exists, or it becomes the foundation of one if it does not. The goal is that a potential client encountering your business on any platform sees something that is clearly and consistently yours.
For Swiss SMEs and startups, this kind of work often represents the first moment their brand starts to look intentional. The product is strong, the team is strong, but the visual presentation has been assembled piece by piece without a plan. A digital identity project changes that without requiring a full brand redesign.
The deliverable includes templates in formats your team can actually use: Canva or Figma templates for social content, email signature HTML, presentation template, and a usage guide that makes it possible to stay consistent without involving a designer in every piece of content.
What is included
Client feedback
"We finally look like a real company online. The content templates mean we can stay consistent without calling a designer every week."